Crafting Quality Jams with Passion and Tradition

Verofroot Jams was born from the passion and creativity of two brothers, Vivek and Anand, who wanted to bring something unique and pure to the world of food. It all started when Vivek brought home a jar of high-fruit-content jam from Europe during a trip to Kerala. It was everything we had been missing: pure, preservative-free, packed with real fruit, and incredibly delicious. That unforgettable experience sparked a simple but powerful question: Why not create something like this here in India?
Driven by that inspiration, we began experimenting, focusing on handpicked fruits rather than ready-made pulp, ensuring only the best quality through Brix value checks. Using traditional European jam-making methods, perfected through countless trials, we crafted recipes rich in fruit (66–75%), low in sugar, and packed with natural flavors.
Our jams are made without preservatives. Instead, we’ve developed natural methods to preserve their freshness, proving that good food doesn’t need chemicals or additives. Our mission is clear: to make pure, natural, and high-quality food accessible to everyone. We believe that food made without artificial ingredients shouldn’t be a luxury. That’s why we ensure our prices remain competitive, making it possible for everyone to enjoy the taste of real, wholesome jams.
At Verofroot Jams, we stand by our commitment to quality, freshness, and the belief that natural food should be a part of every home.